What's in a name?
Synapse - 'si-"naps [from Greek synaptein]
to fasten together
The point at which a nervous impulse passes from one neuron to another.
The formation of ideas.
Fusion - 'fyü-zhin
[from Latin fundere] to merge
The merging of diverse, distinct, or separate elements into a unified whole.
The bringing together of resources.
Company Background
Twelve years of marketing expertise
Eight years high tech software marketing
Strategic and tactical marketing with start-ups as well as established
enterprises from under 10 to over 300 employees
Global marketing with partners and clients in Germany, France, the UK,
Italy and Spain
18
years direct experience in Europe
The SynapseFusion Principles of Marketing
(Links under construction)
Global Marketing - the Chicken Little complex
Marketing magic?
Marketing's reason for existence
Marketing and smoke and mirrors
Marketing and the future
Marketing during economic slowdowns
Marketing and strategy
The marketing experiment
Marketing and the customer
Alliances and Professional Associations
The Institute of Management
Consultants
Lighthouse
Venture Forum Founding Member
Monterey Bay International
Trade Association
The Santa Cruz
Chamber of Commerce
The Santa Cruz Technology
Alliance
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